Chad Hunte posted on October 07, 2014 11:27
Voices of Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey to Deliver Stark Message
Arlington, Va. (October 6, 2014) — Nature doesn’t need people. People need nature. That’s the message of the provocative, celebrity-studded campaign Conservation International (CI) is launching today. Nature Is Speaking aims to raise awareness that people need nature in order to survive.
The campaign features a series of short films voiced by some of the biggest names in Hollywood including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey. In the series, Nature reveals serious misgivings about the way humans are treating the Earth from the viewpoint of a cast of characters — from Mother Nature to The Ocean and The Rainforest.
“I have fed species greater than you, and I have starved species greater than you … I am prepared to evolve. Are you?” asks “Mother Nature,” voiced by Julia Roberts in the first film of the series.
“Every living thing on this planet needs me,” states The Ocean, through the legendary voice of Harrison Ford who also serves as Vice Chairman of Conservation International.
“The future of nature is the future of us,” said Conservation International Chairman and CEO Peter Seligmann. “Take climate change — one important way nature is speaking to us right here, right now. And as nearly 400,000 New York City marchers recently amplified, how we respond will determine our future. Our message is simple: Nature doesn't need people. People need nature.”
Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.
“We thought the idea of giving Nature a voice, Nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow.